You want people to approve a project, change a process, or try a different approach. This guide helps you understand their concerns, explain your recommendation, and work toward an agreement they can act on.
- 1Understand the people and build the case
- 2Present clearly and stay responsive
- 3Reach a workable agreement and follow through
A decision, a budget, or your reputation depends on one presentation. This guide helps you decide what the audience needs, build a clear argument, rehearse it, and handle the room on the day.
- 1Decide what the audience needs and build the argument
- 2Rehearse it, then present it
- 3Answer honestly and follow up
You need a reply, a decision, or an action, and your message will be one of many your reader sees today. This guide helps you decide what you want, write it so it is understood in seconds, and send it in a state that reflects well on you.
- 1Decide what you want and put it first
- 2Make it easy to read and hard to misread
- 3Check it and send it properly